The Obra Design Masterclass Program, an initiative led by the Pampanga Furniture Industries Foundation (PFIF), Chamber of Furniture Industries of the Philippines (CFIP) and Cebu Furniture Industries Foundation (CFIF), and officially ran by the Department of Trade and Industry's Philippine Trade Training Center – Global MSME Academy (PTTC-GMEA) via the Department of Trade and Industry (DTI), is a groundbreaking endeavor aimed at propelling the Philippine furniture industry to new heights. Under the expert guidance of industry luminaries such as Ronald Rommel Viloria, Josef Crisanto, Eric Paras, Stanley Ruiz, Rey Soliven, Dem Bitantes, Vito Selma, Estela Ocampo-Fernandez, and Christine Manguerra, young designers and scholars embark on a transformative journey of creativity and skill enhancement. This program is not just about honing technical prowess; it's about instilling a deep understanding of the cultural and ecological significance of design, ensuring that the prototypes produced resonate with global audiences on both aesthetic and ethical levels.

Collaborating closely with top furniture makers and exporters, participants gain invaluable real-world experience as they delve into the intricacies of production processes. Through hands-on workshops and immersive learning experiences, scholars glean insights from industry experts, learning firsthand how pieces are crafted from concept to creation. Mentors provide invaluable insights and mentorship, fostering a culture of innovation and pushing the boundaries of traditional design paradigms. The culmination of the Obra Design Masterclass is the unveiling of market-ready furniture pieces, showcasing the fusion of cutting-edge technologies, sustainable materials, and forward-thinking design philosophies. These prototypes not only signify the potential for revitalizing the Philippine furniture industry but also serve as a testament to the country's emergence as a prominent player on the global design stage. Exhibited prominently at events such as the Philippine International Furniture Show (PIFS), these creations exemplify the pinnacle of Filipino creativity and craftsmanship, poised to make a lasting impact on the international design landscape.